“In an environment or society that takes little or no account of impairment, people’s activities can be limited and their social participation restricted.
People are therefore disabled by the society they live in, not directly by their impairment.”
The way we see it.
Disability makes a lot of us uncomfortable. But it’s an important topic. Up there with gender, sexuality, and race. And while it’s nice to talk about equality - that just isn’t how the world works. Yet.
What we believe.
We believe people look to brands to affect positive social change. We believe organisations should represent our full community. And we believe creative thinking can make that happen.
But the issue of equality needs to extend beyond tokenistic attempts to be inclusive. We're talking problem-solving. We're talking inclusive design at the forefront of every brand experience.
This is considered, sincere, intelligent product and service development. This is breaking down social barriers between those with and without disabilities. This is leaving the world a little better than how we found it.
WHO WE ARE.
We are a collective with a conscience. With a background in branding and communication, through our work we aim to better society’s relationship with ‘difference’.
We want ideas about disability to reach the wider public, to be harder to ignore, and to inspire those capable to take action.
And our first initiative is to bring together the best and brightest brains in inclusivity to discuss the issue, and highlight opportunities for brand experiences that could truly make a difference, to those who are different.
So on 17 November 2016, join us for our inaugural thought-leadership event, Designable 2016, generously sponsored by Lloyds Banking Group and Rufus Leonard.
Get a ticket >
“The veneer of advertising is no longer opaque enough for brands to hide any elements of their culture. To attract the next generation of employees and consumers, they must take an inside-out approach to marketing and shine from their core.”
Rebecca Coleman, Marketing Magazine