These are some of our favourite examples of
inclusive brand practice
GILLETTE: ASSISTED SHAVING WITH TREO
P&G: Rethinking advertising to make it more accessible
L'ORéAL: MAKING UP FOR THE LACK OF SENSITIVITY IN SKIN CARE
L'Oréal Brazil has created a makeup course for its Maybelline New York brand to teach visually impaired women how to use its products. Tutorials include how to apply foundation, eye makeup as well as skincare routines to maintain healthy skin.
BUZZFEED: A PLATFORM FOR AUTHENTIC, FIRST HAND STORIES
“What we’re trying to do is to talk about disability in a way that’s really personable and accessible for our audience” explains Louise Ridley, news editor at BuzzFeed UK. “We’ve got some amazing stories, we’ve got lots of writing by disabled young people, and there’s a mixture of hard-hitting news.”
VOLKSWAGEN: YOU DON'T NEED EYES TO SEE BEAUTY
Can a photographer be blind? Can a car be art? Blind visual artist Pete Eckert and the new Volkswagen Arteon show you.
NOT ON THE HIGH STREET: A (really cute) model EFFORT
Not On The High Street.com fly in the face of the ordinary by using an image of a child with a cleft palate on its website.
VOLVO: HUMAN MADE STORIES 5
All Rosemary Johnson ever dreamt of was becoming a professional Violinist. In 1988, Rosemary was involved in a car accident. She suffered a devastating head injury, robbing her of speech and movement. Now, twenty-eight years on, she is learning to make music again, using only the power of her mind.
VOLVO: HUMAN MADE STORIES 1
Oliver Armitage's lifelong pursuit is to find a solution which enables man and machine to work seamlessly together. Along with his team from Cambridge Bio-Augmentation Systems, the engineer is working on a project that could change the lives of amputees around the world.
DURACELL: THE ABILITY TO POWER THROUGH
extended cut of the duracell commercial with derrick coleman.
Maltesers. The Lighter way to portray disability.
Theo's dog is in the doghouse... at least until tomorrow! Maltesers® believes that life is better when we don't take things too seriously.
Listerine. the power of a smile.
Blind people are given a new app that detects smiles and vibrates, allowing them to "feel every smile". A 'doc-style" piece of branded content that has " gone viral" in the UK, with over 2 million views and counting.
Under armour. the end of fumbling.
Under Armour 'changed the way athletes dress' by creating a one handed zip.
Nike. jUST DO IT DIFFERENTLY.
When Matthew Walzer-a 16-year-old junior from Parkland, Florida-sent Mark Parker a letter in 2012, he could have never guessed that it would result in the Nike FLYEASE.
INCLUSIVE FASHION + DESIGN COLLECTIVE.
Their mission is to increase the impact of beautiful, functional products in our everyday lives and in the global economy. (Photo by Hanna Agar)
EONE. REVOLUTIONISING THE MODERN TIMEPIECE.
Created by US design company Eone, the Bradley watch is a revolutionary tactile timepiece designed for everyone to wear. It requires neither sound nor vision.