NOVEMBER 2018

With the likes of Microsoft, Tommy Hilfiger, Mars and Kellogg's leading the charge, more and more organisations are seeing the incentives and benefits of understanding disabled people. But what is the wider consumer impact? And what is the secret to creating a brand experience which promotes empathy, harnesses diversity and drives innovation? Our half day event tackled these questions and then some.


our speakers

  Dr. Caroline Casey    Award-winning social entrepreneur, Ted Speaker and Founder at #Valuable  Caroline, an award-winning social entrepreneur, is both an adventurer and a business woman. She set up a new company, Binc, whose mission is to collaborate with some of the world’s leading organisations identifying what she refers to as “The New Green” – Inclusive Business. Her most recent campaign in partnership with One Young World - #valuable reached 810 million people.

Dr. Caroline Casey
Award-winning social entrepreneur,
Ted Speaker and Founder at #Valuable

Caroline, an award-winning social entrepreneur, is both an adventurer and a business woman. She set up a new company, Binc, whose mission is to collaborate with some of the world’s leading organisations identifying what she refers to as “The New Green” – Inclusive Business. Her most recent campaign in partnership with One Young World - #valuable reached 810 million people.

  Tom Pokinko   Research Director at Open Inclusion.   Tom is an inclusive design and user experience research specialist.    He is passionate about user-centred research with “edge case” users as a way to help businesses realise their inclusion goals and create better customer experiences for everyone. Tom has provided inclusive research and design solutions spanning digital and built environment accessibility for both public and private sector clients on three continents.

Tom Pokinko
Research Director at Open Inclusion.
Tom is an inclusive design and user experience research specialist.
He is passionate about user-centred research with “edge case” users as a way to help businesses realise their inclusion goals and create better customer experiences for everyone. Tom has provided inclusive research and design solutions spanning digital and built environment accessibility for both public and private sector clients on three continents.

  Kate Monaghan   Broadcaster and Managing Director of Mark Three Media and   presenter of the “BBC Ouch” podcast  Kate started her TV life on children’s favourite Blue Peter as a researcher and was then headhunted to direct a half-hour documentary for Channel 4 as part of a series for directors with a disability. Kate made her mark in the industry and became a Broadcast Hot Shot in 2010. Kate strives to promote inclusivity within the industry as well as creating awareness via Mark Three’s output of films.

Kate Monaghan
Broadcaster and Managing Director of Mark Three Media and presenter of the “BBC Ouch” podcast
Kate started her TV life on children’s favourite Blue Peter as a researcher and was then headhunted to direct a half-hour documentary for Channel 4 as part of a series for directors with a disability. Kate made her mark in the industry and became a Broadcast Hot Shot in 2010. Kate strives to promote inclusivity within the industry as well as creating awareness via Mark Three’s output of films.

  Sam Phillips    CMO, Omnicom Media Group UK and the British Government’s Advertising Sector Champion for Disability  Sam splits her time between being CMO of Omnicom Media Group UK and Chair of OPEN UK (diversity and inclusion at Omnicom’s UK agencies). In addition she is Assistant Dean of Omnicom University and the British Government’s Advertising Sector Champion for Disability. Sam has three feisty children – Max (who has Down’s Syndrome), Ted and Tallulah.

Sam Phillips
CMO, Omnicom Media Group UK and the British Government’s Advertising Sector Champion for Disability
Sam splits her time between being CMO of Omnicom Media Group UK and Chair of OPEN UK (diversity and inclusion at Omnicom’s UK agencies). In addition she is Assistant Dean of Omnicom University and the British Government’s Advertising Sector Champion for Disability. Sam has three feisty children – Max (who has Down’s Syndrome), Ted and Tallulah.

  Sumaira Latif   Special Inclusive Design Consultant, Procter & Gamble    P&G’s first Special Consultant for Inclusive Design, Sumaira is also the global leader for P&G’s People With Disability network to enable all employees with a disability or a family member with a disability to perform at their peak. Sam is blind and the passion for what she is doing at P&G has been inspired by the personal access challenges she has experienced as both a consumer and an employee.

Sumaira Latif
Special Inclusive Design Consultant, Procter & Gamble
P&G’s first Special Consultant for Inclusive Design, Sumaira is also the global leader for P&G’s People With Disability network to enable all employees with a disability or a family member with a disability to perform at their peak. Sam is blind and the passion for what she is doing at P&G has been inspired by the personal access challenges she has experienced as both a consumer and an employee.

  Simon Minty   Director of Sminty Ltd and presenter of the “BBC Ouch” podcast  Simon is a Director of Sminty Ltd (consultancy) and of Abnormally Funny People (comedy). He works with many media organisations to help improve the portrayal of disabled people and increase their employment within the creative industries. Clients have included BBC, Channel 4 and Sky Television as well as indies like Warner Bros. He has a Post Graduate Diploma in Disability Management at Work and a BSc. (Joint Hons) in Philosophy and Sociology.

Simon Minty
Director of Sminty Ltd and presenter of the “BBC Ouch” podcast
Simon is a Director of Sminty Ltd (consultancy) and of Abnormally Funny People (comedy). He works with many media organisations to help improve the portrayal of disabled people and increase their employment within the creative industries. Clients have included BBC, Channel 4 and Sky Television as well as indies like Warner Bros. He has a Post Graduate Diploma in Disability Management at Work and a BSc. (Joint Hons) in Philosophy and Sociology.

  Neil Miliken    Distinguished Expert / Head of Accessibility & Digital Inclusion, Atos and  Co-Founder of AXSChat  Neil’s role is to help make the world a better place by delivering better technology for customers and staff, embedding inclusive practice into the ‘Business As Usual’ processes of organisations. Neil helps clients such as the BBC, Department of Health, Ministry of Justice and NHS develop policies, processes and technology solutions to meet the needs of their staff and customers.

Neil Miliken
Distinguished Expert /
Head of Accessibility & Digital Inclusion, Atos and
Co-Founder of AXSChat

Neil’s role is to help make the world a better place by delivering better technology for customers and staff, embedding inclusive practice into the ‘Business As Usual’ processes of organisations. Neil helps clients such as the BBC, Department of Health, Ministry of Justice and NHS develop policies, processes and technology solutions to meet the needs of their staff and customers.

  Jamie Knight + Lion    Writer and Senior Research Engineer, BBC and 4ft long plushie who goes everywhere with Jamie  This duo has spent almost 10 years at the BBC working on everything from iPlayer Radio to children’s gaming. Millions of people use Jamie’s code each day. Lion’s BBC career has mostly been in antelope management. Jamie has been speaking about his autistic life for over 10 years. He’s also contributed to books, magazines and co-presented a podcast series for the BBC.

Jamie Knight + Lion
Writer and Senior Research Engineer, BBC and 4ft long plushie who goes everywhere with Jamie
This duo has spent almost 10 years at the BBC working on everything from iPlayer Radio to children’s gaming. Millions of people use Jamie’s code each day. Lion’s BBC career has mostly been in antelope management. Jamie has been speaking about his autistic life for over 10 years. He’s also contributed to books, magazines and co-presented a podcast series for the BBC.

  Shannon Murray   Actress, writer, disability consultant and lawyer    Shannon was left paralysed from the waist down after a diving accident as a teenager. She has campaigned for better representation of disability in the media in the 20 years since, and has gone some way to improving that, including appearing in leading roles in a television dramas for the BBC and Channel 4. Shannon was the first disabled model to feature in a high profile advertising campaign for the British store Debenhams.

Shannon Murray
Actress, writer, disability consultant and lawyer
Shannon was left paralysed from the waist down after a diving accident as a teenager. She has campaigned for better representation of disability in the media in the 20 years since, and has gone some way to improving that, including appearing in leading roles in a television dramas for the BBC and Channel 4. Shannon was the first disabled model to feature in a high profile advertising campaign for the British store Debenhams.


Designable 2018 - photos by steve best

 Marianne Waite explains that brands must think about inclusivity across the entire brand experience.

Marianne Waite explains that brands must think about inclusivity across the entire brand experience.

 Sumaira Latif shares the inclusivity journey that Procter & Gamble have been on.

Sumaira Latif shares the inclusivity journey that Procter & Gamble have been on.

 Jamie + Lion talking about the lenses of Autism.

Jamie + Lion talking about the lenses of Autism.

 Our hosts Simon Minty and Kate Monaghan talk about how times are changing.

Our hosts Simon Minty and Kate Monaghan talk about how times are changing.

 Our expert panel talk about how far there is to go and how we all have a role in becoming inclusive.

Our expert panel talk about how far there is to go and how we all have a role in becoming inclusive.

 The Designable 2018 speaker line up.

The Designable 2018 speaker line up.

 Tom Pokinko waxes lyrical about ‘edge case’ users and why businesses should focus on them.

Tom Pokinko waxes lyrical about ‘edge case’ users and why businesses should focus on them.

 Neil Milliken discusses the idea that inaccessibility is like pollution; organisations must do more.

Neil Milliken discusses the idea that inaccessibility is like pollution; organisations must do more.

 Founder Marianne Waite urges everyone to think more deeply about inclusivity.

Founder Marianne Waite urges everyone to think more deeply about inclusivity.


OUR GLOWING REVIEWS

“Congratulations for putting together such a compelling event yesterday - it was truly invigorating! All the speakers were fantastic, but I must say that Caroline Casey is a force of nature who commanded that stage like a revolutionary.”  Will Pike, Disability Activist

“Congrats on an amazing day yesterday Marianne! I left feeling super inspired. I’m going to think how Creativebrief can get involved and move the agenda forward. I think we can add some weight through our position between brands and agencies.” Creativebrief

“Thank you for the most amazing afternoon last Wednesday. It was honestly the highlight of my year. It’s rare to be part of something simultaneously so good for the head, heart and soul and the Designable conference certainly was that! It was educational, thought-provoking, uplifting and entertaining (I love Jamie and Lion). THANK YOU.” AMV

“Thank you so much for letting me be part of the event on Wednesday.  I was totally inspired and loved the approach.”  The Tate

“Designable 18 was a triumph! I been working in this field for 15 years and I mean it when I say it was the BEST conference of its kind. The speakers’ insight, the breath of topics covered, the representation of different viewpoints and those fantastic rallying calls from Sam Philips and Caroline Casey – were just brilliant! I have spent the last 12 hours buzzing and excited about all the ways we can do more to make disability the new sustainability!” SeeAbility

“The speakers were fantastic and certainly opened my eyes to the broader spectrum of accessibility.” Rufus Leonard


OUR VENUE -KINGS PLACE

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OUR SPONSORS

Our sponsors, Lloyds Banking Group, Omnicom Group, Interbrand and Office for Disability Issues