“In an environment or society that takes little or no account of impairment, people’s activities can be limited
and their social participation restricted.
People are therefore disabled by the society they live in, 
not directly by their impairment.”

Dr Graham Pullin, 'Design Meets Disability'

Disability makes a lot of us uncomfortable. But it’s an important topic. Up there with gender, sexuality and race. And while it’s nice to talk about equality - that just isn’t how the world works. Yet.

The way we see it.

What we believe.

We believe people look to brands to affect positive social change. We believe organisations should represent our full community. And we believe creative thinking can go a long way.

But, the issue of equality needs to extend beyond tokenistic attempts to be inclusive.

This is considered, sincere, intelligent product and service development. This is breaking down social barriers between those with and without disabilities. This is a huge problem, inspiring some great solutions. And this is leaving the world a little better than how we found it.


We want to educate brand managers and their agencies on the benefits of ‘equitable customer experiences’.

So through research, publications, and events, we provide thought leadership to those in a position to affect positive change.

We know that by catering to exceptional human needs, brands can create exceptional experiences for EVERYONE - while simultaneously destigmatising difference.

“The veneer of advertising is no longer opaque enough for brands to hide any elements of their culture. To attract the next generation of employees and consumers, they must take an inside-out approach to marketing and
shine from their core.”

Rebecca Coleman, Marketing Magazine

In the press.